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1. Link to your previous and popular posts

By linking to older content on your blog in your new posts, you’ll help drive new traffic to your site because you’re showing people articles they may not have seen before. This will not only help bump up your SEO and Google rankings, but it’ll also help new readers get to know your business or service by showing them the “greatest hits” of your content.

2. Create interesting but specific tags

Organizing your posts by categories is good for wide, general topics, but it’s also important to narrow it down with tags. If you’re blogging about social media marketing, for example, think of specific tags that get to the heart of what you’re describing.

“Facebook advertising” is much better than just “social media marketing” when it comes to being able to sort your content. It also allows readers to easily drill down on a certain subject matter on your blog.

3. Use eye-catching images

Your Instagram addiction should clue you into something you already know: Images are compelling and we’re more likely to linger on and share blog posts that have photos.

4. Tap into the power of video

The best things you can do to keep your readers engaged – VIDEO.

5. Include a call to action

One of the problems with traditional blog posts is that there’s no action for readers to carry out once they’re done. This contributes to a high bounce rate. By including a “You might also like” line at the bottom that links to other relevant posts, you’ll decrease your bounce rate and lead readers to more of your content.

6. Prioritize simple design

Don’t give your people an instant headache by having with a blog page that looks cluttered and sloppy. Choose a simple, elegant design that invites the reader to linger on your page. Using bullet points, a readable font, and incorporating white space are all good ideas too.

7. Make room for comments

Having a comments section gives your readers the opportunity to communicate with you –and for you to respond back. If you take the time to craft thoughtful replies to readers’ comments and questions, they’re much more likely to keep reading your posts, purchasing your products and services, and sending their friends your way.

A comments section is also a good measure of how much your readers enjoy your content.

8. Write an eBook for download

Topics that’s relevant to your business or service, and then include a “download the eBook” box next to every blog post. This is a great way to offer your readers in-depth content – and to get their email addresses.

9. Don’t forget to share

Sharing buttons are a simple way to increase your audience. If you make it easy for people to share your posts on their social media channels, you’ll be introducing your content to hundreds (or thousands) of potential new readers. Social shares help improve your SEO and Google page rankings and also helps you get an idea of what kind of content your audience likes most.

10. Back it up with facts

Include data and facts to support your arguments. So instead of simply writing “more people now use mobile devices than desktop computers,

Your audience will take you more seriously and will be more likely to turn to your posts for reliable and authoritative information.

11. Incorporate graphs and charts

Visual content is always in demand, visually display data that might be difficult to understand through words alone. Just make sure that your graphs are easy to understand and have visual appeal.

12. Title it right

Clickbate Titles! Captivate your audience instantly with your headline. Think of it as your blog post’s business card. It should be concise, to the point, and professional, but also – depending on the ethos of your business or service – witty and charming. A good headline alone can double your amount of readers.

13. Optimize for SEO

but what makes it better is that it’s also free. You can help your search engine rankings by writing STRONG SEO content with keywords that will rank you with the Google Search engines – and that your readers will want to read. Of course, you can consult the experts for an additional boost ( SEO GURUS )

14. Use banners

As we mentioned earlier, one of the most common problems with blog posts is that there’s no specific action for readers to do. If you don’t give them the chance to take relevant action after reading your post, they’ll simply leave your site. Make sure you’re sending people to the right place after they’ve finished reading by using banners that link to other content. For example, if you’re offering marketing tips, create a banner that links to your own marketing platform.

15. Interview a well-known expert

Think about the most authoritative and influential people in your field, and then find ways to interview them and post that content to your blog. You’ll cultivate a relationship beneficial to you, and there’s a good chance that person will share your post with his or her audience, which puts you in the spotlight, and earns you new readers. You’ll also gain additional credibility with your existing followers.

17. Know your reader

Think about the profile of your ideal reader. What kind of content would they want to read? Try conducting a survey to see what they’re interested in reading about in future posts. If you know your target audience, you’ll know how to shape your content. This can’t help but lead to a more compelling blog.

19. Make it easy to subscribe

First, make sure you have a subscription form – it’s an ideal way to grow your mailing list. Then make sure that the form is in a prominent position that readers won’t overlook. Consider putting your form on the top right-hand side of your sidebar, or just above the main navigation bar. And make sure you send out regular newsletters to keep your readers engaged.

21. Use short paragraphs

Short paragraphs (like this one) make it easier for readers to digest important information – and move through your entire text.